A blog vs a static business website
Written 49 weeks 4 days ago by SharmWeb. Last edit 49 weeks 4 days ago.
Why should you choose a blog style website over a static site for a business site?
A blog:
Show your expertise
Especially in the service sector, trust must be created first. Specifying the services offered comes only second. Articles show readers that the authors know what they are talking about. It's gives a way to be more personal as well.
Search engine ranking
Nothing is more appetizable for Google than regular new quality content. It's the only way to be considered by search engines in a relativelly short time. Of course having many quality referrers, SE friendly urls, metatags, tagging your images, page load time and multi-year domain registration also do their part. It's the combination of things that is most effective.
Have visitors return
Date your articles, put the latest at the top of the Home page and write a new one once in a while. This way visitors can see you publish regularly and they might return to check for new content.
Have visitors subscribe
New content goes in a news feed. With the help of the Google service Feedburner, this can be made into a newsletter and a Twitter stream automatically. Most subscribers do so during the first visit after having read an article they find highly interesting. Not after a series of previous visits like many think.
Have readers react
Published in
- SharmWeb's blog
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Why should you choose a blog style website over a static site for a business site?A blog:
- shows you're an expert in your field
- gets you Googled sooner
- have visitors more likely to return to your site and subscribe to your newsletter
- have visitors more likely to react on or share your content
Show your expertise
Especially in the service sector, trust must be created first. Specifying the services offered comes only second. Articles show readers that the authors know what they are talking about. It's gives a way to be more personal as well.
Search engine ranking
Nothing is more appetizable for Google than regular new quality content. It's the only way to be considered by search engines in a relativelly short time. Of course having many quality referrers, SE friendly urls, metatags, tagging your images, page load time and multi-year domain registration also do their part. It's the combination of things that is most effective.
Have visitors return
Date your articles, put the latest at the top of the Home page and write a new one once in a while. This way visitors can see you publish regularly and they might return to check for new content.
Have visitors subscribe
New content goes in a news feed. With the help of the Google service Feedburner, this can be made into a newsletter and a Twitter stream automatically. Most subscribers do so during the first visit after having read an article they find highly interesting. Not after a series of previous visits like many think.
Have readers react
Articles are more likely to be commented on. They have a more personal character than a for example a service description.
Have visitors sharing content
Not only on social network sites, but also referring to your articles on forums or wiki sites. Being a resource makes your site more authorative. Being active on forums yourself can provide you valuable backlinks for SEO. Make sure your user profiles on other websites and networks contain a link to your site, use signatures under your posts with it. You can even consider usernames like yourwebsitename.com or, if that's not allowed, yoursiteDOTcom.
Have visitors sharing content
Not only on social network sites, but also referring to your articles on forums or wiki sites. Being a resource makes your site more authorative. Being active on forums yourself can provide you valuable backlinks for SEO. Make sure your user profiles on other websites and networks contain a link to your site, use signatures under your posts with it. You can even consider usernames like yourwebsitename.com or, if that's not allowed, yoursiteDOTcom.