Being highly visible in the search engines and having many back links to your site might generate lots of visitors, but it is as important:

• they stay on the site a bit. This depends on the quality and accessibility of your content.
• they return. This depends on how actively you update your site with new content, how you inform them about it and what services your site offers. You can make them subscribe as a user to create comitment.

The quality of the content depends mainly on your own writing skills and if you have something interesting to tell. From the readers point of view, not your own.

The accessibility of the content depends on the language, if it's present and visible  on the front page and if you can reach it with one click from there.

How actively you update your site depends again  on yourself. To promote new content we can provide you with some tools:

• Newsletters. Sends html or plain text newsletters to the subscription list. Subscription and unsubscription are managed by the visitor himself through a block or a form, or by you. Header, footer and style are configurable for each newsletter independently and can be themed to look exactly like your site.
• Widgets. A piece of code that can be copied into other websites to produce a piece of content from the original site. The simplest example is an advertising banner, like this:
  <a href="http://deardivebuddy.com" target="_new"><img src="http://deardivebuddy.com/files/ddb468x60.gif" border=0 width=468 height=60 ></a>
  
  
  
  
  The code above generates the banner below it in any website that accepts HTML from the user. Forums, social networks or ranking sites. You can spread them yourself or suggest a link exchange with other webmasters.
  
  Another interesting use of a widget, is providing changing content, like a slideshow or the latest news. Good content might catch the eye of other webmasters that integrate your content in their site. The code you provide contains a link to your own site. An example:
  
  


• Maybe you noticed this  symbol at the bottom of some pages or in the adress bar of your browser. When you hover over it with mouse it says "syndicate content". What does this mean? Click this link for a textual explanation or this one for a funny but superb video explanation (recommended).
  
  All the sites we create have a RSS-feed built in for the front page. It can be extended to any other page you expect to update regularly.

You might not be interested in a worldwide public, but only in your local area. In this case printed promotion is a good additional option. Business cards, announcements in local media, pencils, baseball caps. This generates direct access to your site.

Offer services to make people return. Updated information about local events can be a good start. User interaction and feedback is fundamental. Always provide a "contact us" and optional a "guestbook".

To make visitors subscribe as a user you should offer interesting additional priveliges and services. They can have their own ad-free space (blog), have editing rights to create content (forum), discounts or a free email address. This creates a community feelling and comitment.